Small changes, consistently applied over time, can yield remarkable results. This is the central message of James Clear’s book, Atomic Habits.
To illustrate this principle, Clear shares the story of British Cycling.
Before the 2000s, British Cycling had been a largely unremarkable team, with only a single gold medal at the Olympic Games in its history. However, everything changed when Dave Brailsford took over as performance director in 2003. Brailsford believed in “the aggregation of marginal gains,” which meant finding 1 percent improvements in everything the team did.
- He focused on seemingly insignificant details like rider nutrition, sleep schedules, and even the type of pillows they used.
- He searched for tiny advantages in areas like bike mechanics and racing strategies.

Individually, these changes seemed inconsequential. However, cumulatively, they led to a monumental shift in the team’s performance.
- British Cycling dominated the 2008 and 2012 Olympics, winning a combined 16 gold medals.
- They also won 7 out of 10 Tour de France races between 2007 and 2017.
This incredible turnaround demonstrates the power of consistent, incremental improvement. While dramatic overhauls may be tempting, Clear argues that focusing on small, sustainable changes is the key to long-term success.
Just as atoms are the building blocks of molecules, atomic habits are the building blocks of remarkable results.
To read the full book summary of James Clear’s book, Atomic Habits, click here
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